Month: April 2024

Pretty easy to see: time flies pretty quickly if you’re doing what you love. Cloud has been such a change to the IT service delivery industry. For those in the AWS ecosystem, there’s a group of senior experts in the partner (professional & managed services) community, there’s some telling numbers in the statistics, when looking at the AWS Partner Ambassadors.

Universally seen as the original program for the expert engineers in the AWS partners in Australia and New Zealand was called the Cloud Warrior program; this morphed into the Partner Ambassador program in 2017.

Formally, this pre-dates the AWS Community Heroes program by several years.

For today, you can see the current participants of the Ambassador program here. And when sorted by date (oldest to newest), on the first page you can see some of the long term experts in this group:

Original AWS Partner Ambassadors

Perusing the participants of this program sorted by date, who in 2024 are still there, we notice that the Australian Ambassadors are still prevalent:

Country of the original and still active AWS Ambassadors, at April 2024

Incidentally, there are three listed with a start date of 2017: Greg Cockburn, Jem Richards and myself — that’s 7 years! And if you expand the view of older Ambassadors to those that joined in 2017 or 2018 and are still active, you see the majority are also from Australia. That’s the core of the AmbassadAussies.

Et ansi? (So what?)

Cloud has a deep history in Australia now, and Australia has a rich history of adopting new technologies and technical expertise. It’s a country where many new technologies are tested, before being “reinvented” in the European or US Markets.

Even though these individuals may work for different organisations during the day, but as engineers, we’re also esteemed peers and friends. We’ve all crossed paths many times in the IT industry over the last few decades.

Greg Cockburn & James Bromberger in Sydney, 2024

Helpfully we have seen some of the Ambassadors having written books, many have written blog posts and articles that have helped guide the industry into the secure and reliable use of AWS Cloud.

All of this helps give knowledge and confidence in to the industry. While my favourite topics are the continuing roll out of IPv6, ever increasing security controls, stronger crypto options, and better managed technical services, the Ambassador group covers nearly all topics, at a level that helps advance the state of the AWS Cloud. And as a community its key to embrace all. No one company has a monopoly on good ideas.

Recently it was that time again in April — the AWS Sydney Summit. This year the client event comprised two days, a Builders Day, and an Innovation Day. For Partners, the prequel is the Partner Summit.

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The Partner Summit

Held on the Tuesday from noon onwards at the Hilton Hotel, this event was for the partner communicate to hear the positioning that AWS executives want the partner community to hear.

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The event was around 400 people, up from 200 in 2023; a common theme we were to see is the return to almost pre-pandemic levels of attendance at this event.

The room seemed quite full, with many standing to the rear (and not just AWS staff standing at the rear!).

Julia Chen showed The regional cloud spend by consumers is, according to Gartners’ Q4 2023 research, still tipped to grow by just under 20%.

Meanwhile, global cloud services spend will hi 1.36 trillion by 2027. One other number that was tossed out was the percentage of workloads currently moved to the cloud: this individual pictured said “10%”, which in contrast to the 2023 messaging of 15% causes some confusion. Have workloads regressed? Or have more workloads been born not on the cloud?

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AWS Client Summit: Builders Day

An early 7am start at the International Convention Centre at Darling Harbour.

Darling Harbour in the early morning.

The exhibitor hall floorplan.

What was obvious form the expo hall was the size was back to using the full area of the ICC; the keynotes were not using a partitioned side of the expo floor, and this time, there were more breakout sessions than in 2023 (more than double) – as shown by the purple boxes around the perimeter of the expo floor.

The expo floor had the usual mix of consulting services partners, training partners, and those ISV partners trying to sell tools to complement AWS services or fill the gaps.

It wouldn’t be 2024 without a disproportionate representation of Generative AI in the topics. These high compute, high storage solutions drive revenue, and hype.

Atlassian spoke of their wide usage of AWS, and mass deployment of micro services.

Large $9B invested by Amazon in the Australian region(s) thus far (10 years), and US$13B planned.

Amazon Bedrock, a service to abstract away the operational activities of running LLMs, is now operating and available from the Sydney Region.

The skills shortage in AI and Cloud seems to now be an issue as well, since the entire Gen Ai exploded in the last 12 months., Strap in, as much of this hype will drop off the way that there was no mention of blockchain this year (versus 5 years ago).

Long term employee Dave Brown soke about the various innovations they have done to accelerate the state of the art in Cloud computing.

Dave Brown also highlighted some of the global industries that are leveraging AWS Cloud.

Dave also touched on the community outside of Amazon that are related to the AWS ecosystems. No mention of the AWS Partner Ambassadors.

What was obvious now is that the builders day was aimed at more of the engineers; the presentation sin the keynote had more technical detail, and the audience was a tad under full capacity.

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AWS Client Summit: Innovation Day

More mentions of Gen AI

For the Innovation Day, the keynote venue was packed to the rafters: 9,000 people.

Swimming Australia spoke of their performance tracking, analytics, and dashboard applications.

Lots of data of the ambitious approach on sustainability and reaching 100% of Amazon (not just AWS) 5 years earlier than planned, now estimated to happen in 2025, and already covering 90% of Amazon power usage today (April 2024).

A Project Kuiper ground station, with its first launches just having taken place, showed off their three models of receivers, and plans for service readiness.

Dr Carolynn Hogg spoke of storing genetic data in AWS, alongside former NASA CTO Tom Soderstrom (now in an AWS role).

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Conclusions…

View of Sydney from the air on departure, April 2024.

So what’s the takeaways from the AWS SUmmit in Sydney for this year.

First, the amount of attendees is back to pre-pandemic levels. The interest is there. The partnership ecosystem has expanded; there’s a lot of organisations looking to help clients who don’t have the skills to do this safely.

I didn’t hear much mention of “shared security models”, or operational activities in the sessions I was in – I think the messaging has now bifurcated along the developer/non-developer line.

GenAI was mentioned in line with the current hype cycle. PoCs are popping up everywhere, and those that are successful are looking at the data lifecycle in GenAI.

Presented case studies from Swimming Australia, UNSW Centre for Genomic Studies, Woodside, 7West media, had previously all had some airtime in the last 12 months, so for those actively listening and processing these, there was nothing ground breaking.

All in all, its another year of evolution: rather than revolution. The steady hand of progress continues.